There are many reasons when you might look to buy an old domain. Getting a domain is quite easy now. If you don’t want a brand new domain, there are a number of platforms on the internet where you can buy old ones. Sometimes, after purchasing a domain, you may find that it is not appearing in the index of many search engines, which makes it virtually non-existing. Similar is possible with very old domains also. Such purchases will go worthless. Therefore no matter from where you are buying old domains, you should be extra cautious while going to buy the one.
Things you must know before buying an old domain:
The actual domain name should be considered a very important factor when you are about to buy an old domain. It is an obvious reason for giving importance to the domain name because of its potential for branding. For example, if you are buying the domain cushions designer.com, which already had a good number of back links, there will be a good chance that most of those contain text links Cushions Designer and the domain will be in with great chance to rank for the search term ‘Cushions Designer’ but the same domain name will not work for selling clothes. It is also advised to always check that the domain must not banned by search engines. So, choose wisely after proper online investigation for a great benefit in the future.
It is well known that among popular search engines like Google favors old domains in compare to newly registered websites. They are often known as sandboxed, which indicates that they are not considered useful and you will find it difficult to get it ranked even for very noncompetitive keywords and even for company’s name. Though having an old domain, can save you from the sandbox and make place straight into a search engines. However, it all depends on the domain you buy and also the keyword you want to target. It is also necessary to make sure that the domain is regularly updated by the web archive.
Page rank is also important when buying old domain. Consider the following points before buying.
- Page rank must not be faked.
- Check the PR of inbound links of domain and its relevancy.
- Page rank must not be N/A
By buying an old domain you can get two things – first, the perceived authority (Page Rank) and second, the link popularity (links). Which is most importantly depending for what you want to use the site .You must know that without links there is no Page Rank. If you find a domain for sale, relevant to you or your company and also has a lot of links with relevant text, could be an excellent domain to buy. It’s always preferable to choose a domain with a good Page Rank. Domains with good Page Rank are more frequently indexed by search engines. Some domain names contain fake page rank. It is very necessary to identify them because the fake Page Rank doesn’t provide any search engine operation value.
Many old domains for sale are established web sites that may already be getting traffic, which may or not be creating revenue. It’s always good to carry the services of a domain already having a good traffic.
Before buying a domain, its link profile should always be analyzed to see how permanent the links are. If the site has paid links, is involve in link exchanges or has links on pages that can remove the original link if the site is changed, you must re-consider your decision to buy the domain.
Check the frequency of Google caches for the particular domain you buying. The more a domain is indexed the more important it is seen by search engines.
Don’t think of buying an active domain which is not in your niche, just for the sake of buying a domain. It is also not advisable to build organic links with multiple domain purchases. So if you have settled your mind for buying an old domain, you must keep above mentioned things in mind to save yourself from pitfall.