Blogging clearly has a vital relation to attracting traffic. In fact, many would arguably state that heavy traffic is the primary point that makes a blog successful. However, the ways to attract traffic are varied and many.
SEO techniques can help your blog reach rank heights on search engine lists. The main hurdle in this situation is that either most bloggers have no professional knowledge about SEO or the many different options in SEO practices, overwhelm them in to making the wrong choices in this regard.
This problem has a very simple solution. White hat SEO practices are not very confusing whereas, social media marketing is a very high power traffic-attracting tool.
Combining the elements of both these fields, you can get very satisfactory results for concentrated efforts. Link baiting is a perfect example of a marketing option that can help you build up scores of link with just the concentrated effort of creating an awesome piece of content. It is a natural technique and a white-hat link building practice that guarantees optimum results.
Campaign Building: Preparing the link bait
Preparing the link bait is the first and the most vital step in this strategy. You have to create a content piece that has something to offer. Start with putting in much sought after information. Format it in the style of lists or check notes. Articles with “Top 10″ or “Best 5″ etc. lists are always popular because they give ample information about the topic and present the most likely solutions to a prevalent problem.
You can also offer some important stuff with the content to make the bait all the more lucrative. A standard ebook related to your niche or a participation in a free course, both of these are excellent instances of gifts that attract traffic to your link bait. Highlight the “Free” part of the offer to get the readers’ attention.
Some popular bloggers have also employed the offers of affiliate links or back-links with the content for the subscribers. Use these tips and get more creative with your proffered gifts that will set apart your content from others.
Spread the word
Once you have created the link bait, you need to make sure that it is available to the maximum number of people. Targeting only popular blogs or websites is a dull idea. Your blog traffic also consists of readers whose internet presence is via the major social networking sites. It is a super idea to use this exposure to channel your link bait to an even more widespread virtual area.
Set up a link to your link- bait in the popular social media sites. This will help you get more links and the word of mouth marketing via innumerable tweets, Facebook likes, Diggs and all the other numerous social networking hype.
Build up link juice: Here’s how
Creating the link-bait is not enough; you need to promote it. However, just uploading links to your social networking sites will also fall flat as a market strategy if you do not have the cover of a standard number of followers in these sites. Building up an impactful reputation is extremely necessary, even more if you want to revert to White Hat SEO practices to rake in traffic.
Start by associating with the most established blogs in your niche. You can sift through your niche to assemble a list of blogs that have the “dofollow” element in them. Post comments on the recent posts of these blogs. This basically means that your comment, if approved, gets a back link to your recent blog posts. You now have to make your link-bait your most recent posts for your blog. Now, you can get a steady stream of back-links to the link-bait content that further strengthens your blog’s page rank as a whole.
When you want to post a comment that has a better chance of approval, you need to take at least a summarized idea about the post. The established blogs will most likely ignore the general nonsensical comments and that will make your effort futile. Rather, read the post and comment with an opinion that might offset a discussion and snag other subscribers’ notice.
Within the comments that you post, you have to choose an anchor text for your back link. Always select the anchor text that is a broad keyword for your link-bait content and relates to your blog niche.
We have successfully built a lot of backlinks for our discount coupon site featuring carbonite and sittercity coupons just by blog commenting.
This is a guest post by Jane from Problogging Success. She also writes for YouLoveCoupons, a discount coupon site that offers sittercity and carbonite discount codes. Here are a couple of them for you: carbonite offer code.